Lori Cheek, the founder of Cheekd.com, who quit her architect career to build the first ever reverse dating site. Lori was “cheeking” celebrities such as Uma Thurman, and intending on reversing how dating sites work.
Each Cheek’d card includes a “quip”, web address, and online code. To be a part of the cheek’d network you can sign up through the website, purchase cards, and give them out at will. Cheek’d users can set up a profile, and recipients of the cards can look up their secret admirers and proceed as they see fit. “They don’t clearly say ‘I want to date you,’” explains Cheek.